Massless conformal scalar field in d=4 corresponds to the minimal unitary representation (minrep) of the conformal group SU(2,2) which admits a one-parameter family of deformations that describe massless fields of arbitrary helicity. The minrep and its deformations were obtained by quantization of the nonlinear realization of SU(2,2) as a quasiconformal group in arXiv:0908.3624. We show that the generators of SU(2,2) for these unitary irreducible representations can be written as bilinears of deformed twistorial oscillators which transform nonlinearly under the Lorentz group and apply them to define and study higher spin algebras and superalgebras in AdS_5. The higher spin (HS) algebra of Fradkin-Vasiliev type in AdS_5 is simply the enveloping algebra of SU(2,2) quotiented by a two-sided ideal (Joseph ideal) which annihilates the minrep. We show that the Joseph ideal vanishes identically for the quasiconformal realization of the minrep and its enveloping algebra leads directly to the HS algebra in AdS_5. Furthermore, the enveloping algebras of the deformations of the minrep define a one parameter family of HS algebras in AdS_5 for which certain 4d covariant deformations of the Joseph ideal vanish identically. These results extend to superconformal algebras SU(2,2|N) and we find a one parameter family of HS superalgebras as enveloping algebras of the minimal unitary supermultiplet and its deformations. Our results suggest the existence of a family of (supersymmetric) HS theories in AdS_5 which are dual to free (super)conformal field theories (CFTs) or to interacting but integrable (supersymmetric) CFTs in 4d. We also discuss the corresponding picture in AdS_4 where the 3d conformal group Sp(4,R) admits only two massless representations (minreps), namely the scalar and spinor singletons.
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